Challenge:
Develop a contemporary and eye-catching logo and corporate design.

Tip: Read about the company here.

The corporate design needs to be applied to the following items:
- Business card
- Writing paper
- Envelop (A5)
- E-mail signature
- PowerPoint template

NB: focus first on the logo and 1 item of your choice. The winner of the challenge will finish the design of the remaining items (also read the discussion below).

Requirements
- Association with online communities, linking, connecting
- Casual but also professional look & feel
- Some keywords: personal, creative, dynamic, conversation/buzz, Social, human
- Bright, modern colours. Preference for light green with grey, but other ideas are welcome.
- Lots of white
- 2/3 colours max
- Abstract design (without real pictures of people)

Text
The logo consists of the text ‘Social Matters’. The tagline ‘Join the conversation’ can be used in combination with the logo as well as separately.
The exact text for the business card and writing paper will follow, but take the following items into account:

>Business card
Name
Position
Telephone
Mobile phone
Email (olga@socialmatters.nl)
Website (www.socialmatters.nl)
Address (street, nr., zip code, city)

>Writing paper
Telephone
Mobile phone
Email (info@socialmatters.nl)
Website (www.socialmatters.nl)
Address (street, nr., zip code, city)
Bank account
VAT number
Chamber of Commerce reference number

Comments
- A website design is not part of this challenge, but this will possibly be a next challenge. So please take this into account.
- The design needs to be appropriate for print as well as online use (sufficient contrast).
- The business card needs to be a one-sided printed card, without fold. I do like to use a different kind of material, for example transparent plastic.
- After a design is chosen, the final text and specifications will follow.
- The files need to be send conform these specifications and also in different formats (PSD, PDF, JPG).

Target group
Social Matters operates in a business-to-business market. The target group consists of entrepreneurs and marketers of Dutch businesses. The focus area is Overijssel/Gelderland.

Examples
I have added some examples of corporate designs that I think communicate a particular feeling. These are just for inspiration. The new design of Social Matters does not have to resemble these, but theses website do have a certain look and feel that appeals to me.
- http://winkwaves.com/ : playful but still clarifying
- http://sme.muziekkwartier.nl/nl/content/homepage.aspx : the site contains a certain creative look because of the use of colours and shapes. I like the logo which is very recognizable.
- http://www.durftevragen.com/ : simple use colours (lots of white)
- http://www.stunned.nl/ : Nice background.