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Challenge

Tea Twister

by Pickwick

The Challenge: 
Invent a new, innovative way of making and / or drinking tea. 
Additional information: 
Pickwick is always working on new tea products. During this innovation process the following contrasts are relevant: 
•    The ritual of making tea vs. the need for convenience; 
•    Warm drinks vs. cold drinks;
•    Pure tea vs. variations in flavour and / or other ingredients.

Now it’s up to you as a Redesigner to come up with ideas on how we as Pickwick can introduce an exciting new way of making and drinking tea. In your Redesigns, you can vary within one or more of the contrasts mentioned above. You can focus on the technology, the tea making method, the product design, the packaging design or all of the above. Please take into account the Pickwick brand identity; natural and tastefull.
Will you design the next innovation in tea? Show us your ideas and earn 500 RDMs!

 


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Placed by

Pickwick

on Mar 1 2009 10:57 pm

Views: 11326

Cool challenge?

Yes

1027

No

153
(1180 x)Votes

Total Value: 7500 RDMs

Redesign value: 500 RDMs (15 x)

Best Redesign (Bonus): 0 RDMs

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Deadline

Completed
Community Manager
Pickwick
Pickwick Team
Pickwick
Innovation officer
Redesigns ()
All - Rewarded with RDMs - Most comments - Most votes
Discussion (45)

  • dynamic

    dynamic wrote: 2009-03-02 16:17:30 http://www.tonywublog.com/2008...
    watch this for inspiration...

  • Pickwick Team
    Pickwick

    Pickwick Team (Pickwick) wrote: 2009-03-03 13:28:04 We added a high resolution logo for use in your Redesigns.

  • dynamic

    dynamic wrote: 2009-03-04 12:55:15 http://www.thelovelyroom.com/2...

    interesting link

  • wrote: 2009-03-04 16:32:44 wie is de doelgroep? ik drink thee en neem de tijd.<br /> Snelheid en gemak is niet aan de orde omdat tijd zorgt voor het genieten van de smaak van thee.<br /> Tijd voor het genieten van thee begint met tijd voor het zetten en daar na tijd voor het genieten van het drinken.<br /> <br /> Wil je snelheid, neem dan water met een smaakje dat is kant en klaar makkelijk even in de water koker en klaar.<br /> <br /> of in de koelkast en ijsthee, of in de vriezer hopla thee ijs.

  • wrote: 2009-03-07 06:15:08 here is a reccomended design:<br /> <a href='http://1designperday.wordpress.com/2009/01/20/floating-tea-egg/'>http://1designperday.wordpress...</a>

  • PTish

    PTish wrote: 2009-03-07 18:32:18 Well, add it then ;)

  • wrote: 2009-03-07 20:03:50 The floating egg is derived from an already existing design, although this idea is good you still have an idea that wont cut to be an innovating and strong idea to get a Wow factor. <br /> <br /> I think we should first start with defining tea:<br /> <br /> what is tea?<br /> How can we make tea?<br /> Who consumes tea?<br /> When is tea consumed? <br /> <br /> By answering these questions and giving alternative i believe we can come up with innovating things.<br /> <br /> Who&#039;s up for a conversation?

  • wrote: 2009-03-08 12:35:04 Ik hou van thee!!!

  • wrote: 2009-03-09 05:08:04 I would like to buy some BOSVRUCHTEN tea in the U.S. but I can&#039;t find it in any store or on line.HELP<br /> mgposert@yahoo.com

  • wrote: 2009-03-11 20:52:01 Thee gezet van eetbare rozen! Misschien een nieuw verfrissend idee om in het Pickwick thee assortiment op te nemen?<br /> <br /> Diana A.P. Vieira



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