Ideations is a complete customizable (research) community platform. It is one of our most valuable products. Due to the high demand of an even finer tool, 6 months ago we decided to start working on a new version of Ideations. In this series of articles, which we will be publishing in the following weeks, we give you a behind-the-scenes preview of the development of Ideations2.
About Ideations v1
Ideations is being used by our clients as their primary market research tool, crowdsourcing platform or online suggestion box for employees. With Ideations, our clients are able to build their own online community. They can choose between a range of modules like a journal, forum, creative challenges, weblog, newsletter system and many more. The platform is almost completely self serviceable. Besides all functionality, our design team is able to completely restyle the platform to meet our client’s corporate identity. One of the many successful cases that ran on Ideations 1, is the ANWB case, which can be downloaded here.
The next level
Although Ideations has served us and our clients well, we decided it was time for an upgrade. Our goal is to always give our clients the best possible way of connecting with customers and giving their customers the best possible user-experience. With the experience we gained through the years and with the feedback from our clients, we now take the platform to the next level.
What stays, what goes and what will be new
So what can you expect from Ideations2, compared to Ideations 1? First, we keep what’s good, so all current modules will reappear in Ideations2. But some of them, like the Challenges module, will get a total overhaul. The default design of the platform is completely redone and this enables even better customization to our client’s needs.
Community managers will be happy to hear that the admin panel has been rebuild from scratch, giving you total control and overview of user groups, newsletters and community performance.
Usablity = key
We are also improving the usability of the platform. With clear and easy to understand document pages and forms, we try to create a more user friendly environment. To enrich the usability even more, we use new web techniques whenever we think they can improve the platform.
MIE 2012
We are really excited about this product which is planned for release next spring. We will be previewing Ideations2 at the MIE (Marketing Information Event) in The Hague, Netherlands on 1 & 2 februari 2012.
Next we will unleash some more details about Ideations2. So check back soon!
Together with the marketing and consumer insight team of our client we invited 6 experts from the Redesignme Live! database.
