Insights from the real world
Certainly, documents like research papers, conference reports and books can (and most of the time do) give us useful insights in the world of co-creation. Academic research provides us with pillars to contruct our tools on and methods for us to connect companies to their consumers, clients and co-workers. But isn’t it interesting to actually take some of our own projects into scope, and see how we’ve dealt with the clients’ specific project? We’ll at least that’s what we’ve thought. … Continue reading