Category Archives: Co-creation

Maandag 11 oktober 2010 was er weer één: in atelier Van de Water in Eindhoven werd alweer de derde RedesignMe Live sessie georganiseerd. Vertrouwde Redesigners zullen het onderwerp direct herkennen: Bread & Egg, alias Egg-cellent. Voor 2 designers, 2 marketeers en 1 consument uit de community de kans om aan de slag te gaan met de rijke productie uit de online-challenges. Voor de twee opdrachtgevers, Willeke Menninga van Trade Factory en Peter van Kruijsdijk van Food Processing & Partners, de dag van de waarheid … Continue reading →

We at RedesignMe support research done in the area of co-creation: Bart Zwartjes from the Wageningen University is asking for the help of the redesigners. “Another co-creation research? Yes, but this time it’s different!” A lot of co-creation research has been done, but mostly from a companies’ perspective. For my graduation project, I would like to know what motivates you to participate in a co-creation initiative, and when you think the co-creation was successful. Therefore, I am looking for inexperienced … Continue reading →

Stel je voor dat je een bedrijf hebt die flexibele overnachtingaccommodaties verhuurt aan muziek, sport en andere grote evenementen. Denk hier bijvoorbeeld aan een heel ‘dorp van tijdelijke hotelkamers’ bij evenementen zoals Lowlands of LeMans 24 hours. Hoe kan je dan zo’n dorp, en de accommodaties zelf, nu op een simpele maar effectieve wijze creatief opzetten en decoreren zodat ze een ‘experience’ bieden voor de gasten? Een verblijfservaring in lijn met het evenement heeft namelijk niet alleen meerwaarde voor de … Continue reading →

Beyond the hype In a time where several sources report a growing trend in the use of co-creation techniques we can only confirm that. Co-creation seems to be all over the place and we are proud to be amongst other firms that predicted already years ago that it was going to be big. This year’s second Co-creation Event (September 29th) hosts twice as many companies and workshops as last year. Also the new Co-creation Association has finally been officially confirmed. … Continue reading →

Dear Redesigners, It has been nearly 6 weeks since I requested you, on RedesignMe.com, to fill in my survey concerning my crowdsourcing thesis. I am pleased to announce that your responses have helped me a lot and resulted in a thesis which was satisfying on both scientific as on practical grounds! Maxim has asked me to write a blog about my findings. Of course, I was honored. Summing up a study of 65 pages in such a small space is … Continue reading →

Tijdens een presentatie vanmorgen op de Groene Campus in Helmond is voor het vierde opvolgende jaar het project Food4Future gestart. Honderden leerlingen in Nederland gaan creatief aan de slag voor de foodindustrie. Zij gaan de bedrijven inspireren, innoveren en misschien wel een nieuw succesnummer brengen. Natuurlijk houden ze daarbij rekening met dat wat er bij het merk of bedrijf past. Het onderwerp dit jaar is “Food & Co”. Het is aan de Co- (de leerling) om er een vernieuwende, duurzame … Continue reading →

We present a white paper which is the result of a research conducted at RedesignMe B.V. in collaboration with Eindhoven University of Technology and a medium sized service company. This white paper discusses one of the main results of a study, which was aimed to develop a framework for understanding and managing internal co-creation in an online setting. A company can create innovative value by enabling interaction and co-development between employees, also called internal co-creation. Implementation of co-creation inside the … Continue reading →

Once in a while we are contacted by students doing research about co-creation communities. Most of the time the question is if they can e-mail our entire community with some questions. Of course we can’t do this. But because we want to promote co-creation research in every way possible we decided to place some of the requests as “call for participation” on Crowdwise. Here is the first. ——————- Dear Marketing Professionals, At the moment I am writing my thesis for … Continue reading →

“The community of RedesignMe is ideally suited for ‘out-of-the box’ thinking. At some point you can’t do this yourself anymore, because you become blind for the obvious.”, says management coach Ferry van der Vliet of F1 INCITEMENT BV who has advised IDEE-Systems on the RedesignMe Challenge. Co-creation for entrepreneurs IDEE Systems is one of nine companies in the SME Innovation Top 100 of 2009, who used their co-creation voucher on RedesignMe.com. With the voucher they could present their burning question … Continue reading →