Dear customer & community enthusiast,

After 8 months of continuous development, today we have released the long anticipated version 2.0 of our Ideations community platform. At the same time we have launched a website dedicated to the platform: www.ideations2.com covering features, applications, and examples. Be sure to go there and request the free demo!

“Ideations2 is a complete customizable online community platform. It can be used by companies and organizations to communicate, collaborate and co-create with their clients, customers and employees.”

Maxim Schram
CEO Redesignme B.V
The Netherlands

Private Beta
The platform is the result of the mutual efforts of the entire Redesignme team and has been in development for over 8 months. Today we start testing the platform with a pilot project for Lumens group.

Mark May 1st 2012 in your agenda!
The official release date of Ideations2 has been set on May 1st, 2012. A dedicated website with all information about the platform will be launched on that date too. So keep checking back this weblog for more news updates!

BBMG
New York based Brand Innovation Company BBMG recently launched an online community. BBMG in its own words: “We help organizations embrace innovation, forge new markets, discover new products and services, create new experiences and drive real culture change.”

Converstations
To be able to achieve this they regularly talk to the customers of their clients. The recent addition of a private community platform heavily intensifies this process and opens up a whole new world of possibilities in search of insights.

The Collective
The Collective is a platform that (eventually) will host a couple of thousand “lead users” that share their ideas with BBMG and influence the inception process of new products and services. “Whether you’re a concerned citizen, an entrepreneur or someone who believes in the power of social media to do good, The Collective offers a convenient way to help create the change you want to see in the world. ” the tagline says.

Ideations
From a technical side of view, the platform runs on Ideations1, our modular community tool. The platform hosts a Challenge module, a forum, an online journal and a weblog. The design was created by the internal BBMG design team. The Redesignme team then draped this design over the Ideations1 backbone. The results are astonishing.

Way to go
The Collective by BBMG is another great example of a company doing things right by conducting the “expertise” of end-users in a co-creation effort. We are proud that we can be part of this process.

Redesignme is sponsor van het MIE 2012, dat plaatsvindt in het World Forum
in Den Haag op 1 & 2 februari. Op het Marketing & Information Event ziet u
alles over de nieuwste technieken en toepassingen omtrent marktonderzoek en
marketing aan de hand van inspirerende cases en presentaties. Dit jaar
verzorgen wij een workshop samen met de ANWB en vindt u ons op de beursvloer
met een live Vakantie Community. Meer informatie over het MIE 2012 vindt u hier.

Demo Ideations2
Kom ook naar het MIE als u een demonstratie wilt van onze nieuwe community oplossing; Ideations2, welke wij in maart gaan lanceren. Deze cross-platform community software is een volledig op maat gemaakte oplossing voor bedrijven die communities willen bouwen met klanten of medewerkers. Het platform komt bovendien ook uit als mobiele en als facebook versie.

Workshop Redesignme: ANWB Vakantie Community
Middels een community platform van Redesignme heeft de ANWB inzicht gekregen in de beleving en emoties van haar leden in de verschillende fases van vakantie. In de workshop op het MIE hoort u hoe dit platform niet alleen de onderzoekers inspireerde, maar ook hoe deze vakantie community een schakel bleek te zijn tussen medewerkers en ANWB leden.
Redesignme zaal, 2 februari 13:45 – 14:30

Workshop Ruigrok: Facebook, binden of boeien?
Onze partner Ruigrok | Netpanel zal in de Redesignme zaal samen met Ziggo een onderzoekstraject presenteren waarbij de do’s en don’ts om Facebookfans te binden centraal zullen staan.
Redesignme zaal, 1 februari 10:45 – 12:30u.

Workshop Blauw: Superpromoters via Social Media
Ook partner Blauw Research is te vinden in de Redesignme zaal. Samen met
NBTC gaan zij in op het belang en de mogelijkheden van social media
analyse, wat kan leiden tot het ontstaan van echte Superpromoters.
Redesignme zaal, 1 februari 13:45 – 14:30u.

En nog veel meer…
VODW, Etos, Heineken, Nationale Postcode Loterij, ING, KPN,
Air France KLM, Philips, PLUS Retail, Procter & Gamble. Een
kleine greep uit de bedrijven die tijdens deze twee inspirerende dagen
aanwezig zullen zijn. Wij zien u graag op het MIE 2012!

Cross-platform community
In the last quarter of 2011, smartphone usage increased to over 50%. Also, in January 2012 research by Deloitte showed that 5% of all households is considering buying a second tablet pc.

What this means is that if you are building a community, you must not only design for desktop devices. You must also design specifically for mobile and tablet PCs. This can be a daunting task since a lot of the interaction principles that apply to a desktop application don’t apply to a touch device. Also, there’s a lot of difference between native applications and mobile friendly websites. The plus side is that mobile devices bring new opportunities to your community, like location-based-data collection and push notifications. The latter increases the participation level of your community members. Imagine you can ask people what they think of a newly developed park the minute they sit down on a bench.

HTML5, responsive design & mobile
For Ideations2 we decided to take the best of all worlds. Ideations2 is completely written in HTML5 and has a responsive design, meaning it adapts to the viewing device of its user. Ideations2 will be mobile-device ready and will come with a dedicated app for iPhone and Android. The platform has a notifications center that allows the community manager to send push notification to mobile devices.

Facebook integration
We will treat populair platforms like Facebook and Google+ as “just another platform”, meaning Ideations2 tools can be integrated into these platforms as if it were another viewing device. This brings endless opportunities. Imagine starting a contest amongst friends or connecting co-workers on Google+ and brainstorm there. If another platform gets popular, Ideations2 will be able to blend in just fine.

No matter where your audience is, with Ideations2 you will be able to engage it. That’s why Ideations2 is called a true cross-platform community solution.

Ideations2 is planned for release in march 2012.

About Ideations v1
Ideations is being used by our clients as their primary market research tool, crowdsourcing platform or online suggestion box for employees. With Ideations, our clients are able to build their own online community. They can choose between a range of modules like a journal, forum,  creative challenges, weblog, newsletter system and many more. The platform is almost completely self serviceable. Besides all functionality, our design team is able to completely restyle the platform to meet our client’s corporate identity. One of the many successful cases that ran on Ideations 1, is the ANWB case, which can be downloaded here.

The next level
Although Ideations has served us and our clients well, we decided it was time for an upgrade. Our goal is to always give our clients the best possible way of connecting with customers and giving their customers the best possible user-experience. With the experience we gained through the years and with the feedback from our clients, we now take the platform to the next level.

What stays, what goes and what will be new
So what can you expect from Ideations2, compared to Ideations 1? First, we keep what’s good, so all current modules will reappear in Ideations2. But some of them, like the Challenges module, will get a total overhaul. The default design of the platform is completely redone and this enables even better customization to our client’s needs.
Community managers will be happy to hear that the admin panel has been rebuild from scratch, giving you total control and overview of user groups, newsletters and community performance.

Usablity = key
We are also improving the usability of the platform. With clear and easy to understand document pages and forms, we try to create a more user friendly environment. To enrich the usability even more, we use new web techniques whenever we think they can improve the platform.

MIE 2012
We are really excited about this product which is planned for release next spring. We will be previewing Ideations2 at the MIE (Marketing Information Event) in The Hague, Netherlands on 1 & 2 februari 2012.

Next we will unleash some more details about Ideations2. So check back soon!

About Connect
For starters, Redesignme Connect is our creative community, where over 9000 people from all parts of the world solve Challenges that companies upload. Challenges range from food companies that need ideas for new packaging to companies that are in search of a name for their new service or business.

Collaboration & Profile
Redesignme Connect is all about collaboration, creativity, be seen and most important: connecting with others. That’s why we’ve redesigned the profile pages entirely. We now introduce a personal wall (obviously inspired by Facebook) where people can tell what they are working on and they can send eachother personal messages. People can follow other people who’s work they like, and get an overview of all their work with the click of a button. Also the portfolio section has been extended, enabling people to show other work they did, which is not related to Challenges.

Company pages
If you run your own company, or work for one, you can now have a dedicated company page where you can show & tell about your company. The page also shows all Challenges that you ran or have been running. Use it to advertise your business, or attract more people to your Challenges.

Simplified ordering process
We also simplified to ordering process for companies that wish to upload a Challenge. We now introduce 3 simple packages (A, B and C) for a fixed price of € 499, €999 and € 1.499 depending on the total amount of rewards you’d want to set and guidance you’d like from our community manager Eveline.

Site speed improvement & several small changes
Most of the content is now loaded with AJAX which massively speeds up loading times. The header section of the site is now cleaner, introducing a slick drop-down panel for the login, registration and profile settings controls. Your activity can be automatically posted to your Twitter or Facebook wall, and you can control what gets posted and what not.

Mobile version (in the making)
And last but not least, we introduced a (basic) mobile version of the site. If you now surf to the site using your iPhone or Android phone, you’ll see a clear overview of all latest site activity. The mobile version is build on jQuery Mobile. Functionality is still very basic, but this is something we will be working on in the next months.

So that’s a lot, and we will continue to work on our most loved community. Have a lot of fun with the new features and let us now what you think. Happy Redesigning!

Maxim Schram

CEO, Redesignme.

Together with the marketing and consumer insight team of our client we invited 6 experts from the Redesignme Live! database.

Of course the team had a lot of fun starting with creativity games, creating sketches, and also doing some brainstorming and ideation in every direction thinkable.

Facilitator
Our facilitator Ralph Poldervaart got everyone out of their comfort zone just to bring down all barriers within the brains of the team. This gave us 137 ideas during day one.

Convergence and divergence
At the end of the day we recalled the basic frameworks so we could start day two with just 8 ideas. These 8 ideas were then developed into fully formed concepts by the different teams. Insights, benefits, product details and a lot of great visuals were created during this day.

Results
Some of the ideas are ready to be implemented. The rest of the ideas are to be further developed in the coming years. 15 Tired but satisfied people went home to recover from this two day rollercoaster called Redesignme Live!

Today we are proud to announce our new partner program. In 4 years time, Redesignme has grown to become a leading tool developer in the field of crowdsourcing, co-creation and community research. Our software has been used widely to serve both large and small firms all over the world. As of today, our entire toolset will be available to other agencies as part of a partner program.

Sharing our toolset & communities

The toolset includes Redesignme Connect, a crowd sourced idea-generation platform. Redesignme Ideations, a white label community research platform and Redesignme Live!, our network of experts. By sharing all of our tools, partners get access to over 9000 creatives, 20 different research modules, training sessions, exclusive access to our knowledge database and of course our full personal support.

Sharing our knowledge

The partner program focusses not only on tool sharing but more importantly on the sharing of knowledge and sales support. Through our regular partner meetings, community management trainings and personal account managers we support our partners in finding the most successful solution for their clients.

Launching partners

We already have 3 great partners on board. Our launching partners are market research agencies Ruigrok Netpanel, Trendbox and marketing consulting firm VODW.

We’re now open to welcome more partners. Are you also interested in joining our partner network? Find more information here.