Eveline van Eekelen

The conscience of our community

Posted on June 20, 2011 by Eveline van Eekelen Community Manager

As a co-creative company we interact with our community members on Redesignme Connect on an ongoing basis. We maintain an active relationship throughout the platform via our forum and throughout the challenges. Feedback and ideas by the Redesigners about the platform pop up everywhere, which is absolutely awesome. When we implement new features, we explain them via the website, the forum or a newsletter. Next to this input and conversations, we wanted to know more about the community on a quantitative basis. Therefore we conducted a questionnaire among our community members. In this post we want to share the most valuable insights for when you are interested in starting a challenge yourself. Continue reading →

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Bart Nijssen

Redesignme introduces co-creation application for Facebook

Posted on May 31, 2011 by Bart Nijssen Design & Communication Manager

EINDHOVEN May 31th 2011 – New social application enables companies to let their fans generate ideas on Facebook.

Netherlands based co-creation and market research firm Redesignme added a new product to its set of co-creation tools. Companies that are represented on Facebook are able to implement creative ‘Challenges’ to their fan base, by using a Social Application.

Founder and CEO of Redesignme Maxim Schram explains: “We see more company pages added to Facebook every day. Dutch retail store HEMA has gained more than 27.000 fans (people liking their page) and the international giant Red Bull recently reached the number of 18 million fans. Unfortunately in most cases there is little interaction taking place between brands and their Facebook fans. This changes with the introduction of our new application.” Continue reading →

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Maxim Schram

Redesignme attracts venture capital investment

Posted on May 18, 2011 by Maxim Schram Founder & CEO

Eindhoven, the Netherlands – May 18 2011

Redesignme has attracted a venture capital investment from Eindhoven Corporate Finance Group (ECFG). One of the venture capital funds managed by ECFG has taken a minority share in Redesignme.

Redesignme has become known for its creative community called Redesignme Connect. The platform is connecting over 8000 designers and marketeers with companies that are looking for innovative design or ideas. The entire creative process is happening online. Next to this platform Redesignme offers research consulting, company branded communities and face-to-face co-creation sessions. Among its clients are Sara Lee, Schiphol Airport and Albert Heijn. Continue reading →

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Eveline van Eekelen

RedesignMe.com becomes Redesignme Connect

Posted on May 11, 2011 by Eveline van Eekelen Community Manager

The world keeps spinning and change seems to be the only constant factor. Hanging in is not an option. At Redesignme, we review the  quality of our products and services every day, which resulted in some fresh improvements. As our valued connection, we would like to inform you about the shifts we have in mind.

Today is the kick-off of a series of important changes we will roll out in the upcoming months. Starting off with a very practical one. As you know, we have a creative community that goes by the name of RedesignMe.com. Back in the day, it all started with this community and , needless to say, we treasure  all the fantastic output the community is bringing us. However, due to our growth in the past years and the expansion of our services and products, we started redesigning ourself a little bit to put it all in perspective.

The creative community RedesignMe.com will continue as Redesignme Connect from this very moment. Our active members may have already noticed; when you visit redesignme.com you are being redirected to the new connect.redesignme.com.  Following, we will adapt this new name to all texts and logos on the website and  in our communication.

As mentioned, this is our first step and others will follow in the upcoming months. Through this and other channels we will keep you informed about our next steps and changes in the near future.

Keep giving us feedback!

The Redesignme team

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Bart Nijssen

{yourcompany}Radio and last.fm/{yourcompany}

Posted on May 10, 2011 by Bart Nijssen Design & Communication Manager

Having a blog is not only about shooting theories into the blogosphere. The main objective of a blog is to inspire readers and that is exactly what we aim for. Fun is essential for inspiration and fortunately that is one of our core values. Daily new inspiration occurs when you open up to new insights. A (fun) way of getting inspired is music. Here at Redesignme, most of us are dedicated music lovers, so why not share some tips to enclose music into your company and engage your employees on the go.

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Bart Nijssen

The roles of a co-creative consumer

Posted on April 27, 2011 by Bart Nijssen Design & Communication Manager

Joyce van Dijk, a master student at Wageningen University, recently presented a comprehensive paper about ‘the co-creative consumer’. Our creative community Redesignme.com has been mentioned as a platform that facilitates consumers into ‘the role of ideator’. The subtitle of her paper is; Exploring the changing consumer/producer relations and consumer roles in modern product innovation practices’. In this blogpost we would like to highlight the most important findings of Joyce’s paper regarding the different roles of consumers within a co-creation process. You can read more about Joyce and read/download her paper at her weblog ‘Joyce Discovers’. In addition to her paper Joyce also interviewed some practitioners who deal with co-creation in their profession, to explore their views on co-creation. Our co-creation consultant Ingrid de Laat also participated in one of these interviews.

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Bart Nijssen

Book review : The Conversation Manager

Posted on March 14, 2011 by Bart Nijssen Design & Communication Manager

In 2010 Steven van Belleghem introduced a new term; the conversation manager. To explain the working area of this new officer he wrote a constructive book about it (with the same title). Here at RedesignMe we embrace the insights the book gives and give it as a present to every new customer. The message of the book is simple: “The digital environment we are living in has evolved from a static one into a highly dynamic one.” With a RedesignMe.com community of over 7000 creatives we have learned about Conversation Management (or community management) the hard way.

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Maxim Schram

FSB Sensations of the Ordinary Award

Posted on November 27, 2010 by Maxim Schram Founder & CEO

On Saturday, October 30 during the Dutch Design Week in Eindhoven, the winner of the FSB Sensations of the Ordinary Award will be announced. In the Klokgebouw Rene Wolken from FSB will hand over this prize.

The FSB Sensations of the Ordinary Award has arisen from the idea to give young designers a change to display their talents and give them a platform. The challenge was to design an innovative door handle model that radiates simplicity in design. The submissions were therefore assessed on three major conditions, namely design, ergonomics and materials.

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Maxim Schram

[DUTCH] Nominaties Co-creation Award 2010 bekend

Posted on November 25, 2010 by Maxim Schram Founder & CEO

EINDHOVEN, 25-10-2010. Op vrijdag 29 oktober 2010 zal de Co-creation Award voor het eerst worden uitgereikt. De award gaat naar het meest innovatieve bedrijf of initiatief dat succesvol co-creatie heeft toegepast. De prijs wordt uitgereikt door de Co-creation Association tijdens de Dutch Design Week in Eindhoven.

Co-creatie
Bij co-creatie wordt de consument, eindgebruiker, of burger direct onderdeel van de organisatie en betrokken bij beslissingstrajecten. Voorbeelden kunnen zijn een gemeente die via een website in dialoog gaat met haar burgers of een snoepfabrikant die consumenten mee laat denken over de verpakking.

co-creation award

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