RedesignMe is a co-creation consultancy and web development company helping other companies utilize the power of co-creation communities. We do this based on our own research and expertise on how to mobilize online crowds, combined with our custom developed online platforms.
On this blog we share our projects and best practices and discuss examples found elsewhere in the world.
Co-creation is the process of the close involvement of consumers during the development of products and services. It can also involve employees, suppliers or other stakeholders.
Co-creation goes much further than traditional market research. People are not treated as passive respondents anymore, but as active participants who deliver an important contribution to how products or services are designed and come to life.