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Products > RDM Challenges > Sketch Your CAT-iq !

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• Carin

  Carin July 20, 2008, 10:29 pm "It would be useful to SMS with this product. With this larger keyboard it makes SMS easier, also for people who are 'afraid' to SMS on a mobile phone" reply

• nikes

  nikes July 21, 2008, 3:25 am "it shall be black..." reply

• Roger

  Roger July 31, 2008, 9:56 am "Not an area that you asked people to comment on, but are you really going to market with CAT-Iq as your brand name? Using an acronym as a brand name is one of the biggest no no's in marketing, simply because the result is usually cryptic, low on positive connotations, often miselading & usually not particularly emoitve. This is especially the case if it forms a word that has preconceived perceptions. Imagine for a second if Google called themselves ISES Internet Search Engine (with an S on the end). Sure your acronym means a nice fury thing (though many hate cats), but what's that got to do with the benefit of your brand? Great brand names connote the benefits of the brand Lexus is LeXuS because is is closely linked to LuXuriouS in the consumers mind. Brand linquistics shows that if you keep the frist & lsat lrettes of a wrod the smae poelpe can slil raed waht is wirtetn. People have internal understandings of letters & groups of letters that affect their understanding of your brand. If you aim to sell this to consumers, I think you've got to go back to what are your key insights that you have on why consumers would want this (above alternatives) & build a brand from the benefit you are trying to deliver rather than the technology behind it. I know there will be reasons for use of the name, but my view is that it just throws you. I quickly looked at everything & your website & am still a little lost as to what your actually selling. I might get it with time, but the point is, with the consumer you don't have time. If they don't get it instantly you're no where (or worse off than you could be) and that attitude should start with the brand name. " reply

• makeasplash

  makeasplash July 31, 2008, 11:30 pm "I agree with Roger. However, I think the cat icon would be memorable and useful for many purposes. I suggest keeping just the icon and use the "Cordless Advanced Technology" tagline and lose all the rest. It's way too busy and confusing." reply

• ingrid

  ingrid August 1, 2008, 8:07 am "cool challenge!! and very nice redesigns ;) " reply

• PTish

  PTish August 27, 2008, 4:50 pm "Almost half the RDMs left :o" reply