Redesignme co-creation services

Choosing

a tool with

confidence twitter

Choosing

a tool with

confidence

Setting up a customer engagement program can be a daunting task. Marketing, R&D and management all have different goals. Still there remains one common denominator; the customer.

Redesignme developed a pragmatic approach for coping with complexity while connecting with customers and speaking their language. Take the following steps when choosing the right tool for the job.

Step 1
Determine the business need

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We often hear clients say “we want to do something with co-creation, crowdsourcing and social media”. While we applaud the ambition, we encourage them to take 2 steps back and question themselves what they are really looking for. Are you looking for consumer insights? Inspiration for new products or services? Or are you looking for ideas floating around in the office space? The first step is trying to determine the true business needs.
Step 2
Determine the approach

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When you know why you want to connect, and who to connect with, you can determine the approach. If you want to generate consumer insights you might want to setup a research community. If you want to generate as much ideas as possible, you might want to use a ready crowdsourcing solution that comes with a creative crowd. If the topic is confidential then you might want to connect with experts in a co-creation session. Based on our experience with previous cases we help you determine the right approach.
Step 3
Pick the right tool

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Every approach comes with a tool. Market research communities are built using our Ideations platform. If you are looking for new product ideas then we can put up a challenge on our crowdsourcing platform Redesignme Connect. Combining the tools or developing new ones is also possible. See our tools page for a complete overview.

The way.

1Begin your journey at the top level; the outer green blots: What is the ultimate goal you are aiming for? Who do you want to connect with?

2Choose the method to get there; the blue circles. Determine the best approach to fit your business need.

3And finally, in the middle wheel, choose the tools to support your strategy.

The whole journey can be supervised by our consultants.

That's it, the Redesignme way. Simple, yet effective. Give us a call and we will guide you through the process. Contact us today.

Download the 3 steps

What we do

Redesignme develops tools that are used to engage customers, stimulate innovation and empower market research. We support our clients by providing training and advice on how to get the most out of our tools.
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